ABOUT LENDSTRA
Empowering small businesses to thrive
We're on a mission to make business financing clearer and more accessible. We help business owners understand options, prepare requests, and connect with relevant lenders or financing partners when appropriate.
Our story
Lendstra is a boutique debt procurement and advisory firm specializing in SBA financing for small and mid-sized businesses. We help business owners navigate the complexity of the SBA lending ecosystem by combining institutional experience and technology to help prepare and route financing requests.
Sterling Birdsong founded Lendstra after holding SBA business-development roles. Lendstra provides guidance and inquiry routing, may receive compensation from financing providers, and does not make credit decisions or claim to survey the entire market.
Leadership team
Founder & CEO
Sterling Birdsong
Sterling Birdsong is a business-financing professional and the Founder & CEO of Lendstra. He works with entrepreneurs exploring financing for business acquisitions, partner buyouts, owner-occupied real estate, refinances, and growth projects.
Before launching Lendstra, Sterling held SBA business-development roles. His linked professional profiles provide additional employment history. Lendstra's work focuses on organizing financing requests and helping clients understand provider and program requirements; providers make all underwriting and credit decisions.
At Lendstra, Sterling combines institutional lending experience, operator insight, and a lender network to help clients understand and navigate available financing paths. His approach is strategic, execution-focused, and built around long-term business growth.
Co-Founder & CTO
Leon Guo
As Co-Founder & CTO of Lendstra, Leon leads the development of the company's technology platform and internal systems, building systems that create a seamless operational experience both internally and for clients navigating complex commercial financing.
At Lendstra, Leon's focus is on digitizing the commercial lending process and using software to support the borrower experience. His work focuses on clearer information collection, consistent workflows, and more transparent communication throughout a commercial financing request.
Our values
Transparency
Clear, honest communication about rates, terms, and fees — no hidden surprises.
Innovation
Using technology to make the financing process clearer and more accessible.
Partnership
We succeed when our customers and lending partners succeed.
Integrity
Doing the right thing for small businesses, every time.
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